digital marketing MBA 2010-11: January 2011

Tuesday, January 25, 2011

NewsGlobe

What's happening in your part of the world - interesting use of datasource

Final Exam - Take Home - Due February 6

Final Exam – MBA Digital Marketing

Due -February 6 – Email by 9 PM

Please email me your final exam by 9 PM February 6^st. You may send it on a Word Doc, so that I can make notes/comments. Plan to create a http://issuu.com/ document, so that you can load it into your blog. The Issuu should be done by Februrary 10.

Grading -

New, insights beyond what was discussed in the classroom – excellent examples – 20 to 17

Concise, impact analysis – with appropriate supporting examples – 16 -12

Long descriptive narrative, no clear conclusions – ok examples – 11 – 8

Description – no analysis, difficult to follow – unsatisfactory – 7 + lower

Read the entire article linked below – then choose one Resolution that you think would have the most + positive impact on a hotel's internet success -

http://www.hospitalityebusiness.com/blog/wp-content/uploads/2011/01/HeBS-Best-Practices-2011-Social-Media-Resolutions1.pdf

Provide your analysis:

Why do you feel this particular Resolution is most important – for what types of hotels
What additional actions would give that Resolution even greater impact – drive more impressive results
Research 3 examples of hotels (or other businesses) that are successfully executing this Resolution online
Take screenshots of each example
Comment below the screenshot how the examples you have chosen supports the selected Resolution
2.From the article, what role does technology play in a hotel's internet strategy success? If you are an independent, limited budget hotel (or business) what steps would you take to compete effectively online?
- Research 2 hotels or businesses that are creatively reaching customers, without expending large resources – as the large chains are capable of doing.
- Take screen shots of those examples, include in your answer

From the Build Your Own Brand video series – what are they KEY elements to online branding, according to Loic LeMeur?

Research 2 hotels or businesses that are using the KEY elements successfully, in your view
Take screenshots, include in your answer comment on why you have chosen these 2 examples

From the Build Your Own Brand video series – choose any 2 online tools that were mentioned:

Include a text link to each tool

Describe how a hotel could use these tools to effectively engage their customers
What actions would be needed to put the tools in place, in a hotel?
How could the selected tools be utilized across channels
What problems would the use of the selected tools solve
What problems would the selected tools create
Why did you selected these specific tools

Select 5 of of the following terms. Define in your own words – include a screenshot example of each term

Location based services
Plug and Play
White Label
Rate Parity
PPC
Social Rewards
Aggregator site
Social commerce
Tweets
Social Media

Class Jan 26 - Show your Prezis

Today is your opportunity to show your creative side. The assignment over the holidays was to imagine an exception customer service made possible by gesture base computing seen in the TED Talk Sixth Sense.

So each person can present their idea - a prize to

1. the most imaginative

2, most useful.