Please use http://issuu.com/ and post the answers to the following questions in your blog. This exam should take 1 hour + 15 minutes.
1. In YOUR own words, what is the difference between traditional word-of-mouth marketing and Influence Marketing?
2. Post a link to the article you read, in addition to the Slideshare. Higilight the key quote. How did the article expand your understanding of the assigned presentation? Support - contradict? Please be specific.
3. What is the relationship between communities and your social brand - give your insights for Slide 23.
4. What is the relationship between Klout scores and Influence Marketing? Is a Klout score meaningful?
5. Choose one of the two hotels below:
- Create a SIM action plan
- C;early state your objectives
- Select at least 3 Social Media as tactics (no points for Facebook)
- Show how the selected Social Media have synergies
- Explain why you selected these specific media
- How will you measure the results of the Influence Marketing
Hotel 1 - Aloft Brussels
Hotel 2 - Missoni
Questions 1 thru 4, 15 points each. Question 5 = 40 points.
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