Ideas - for keeping informed - while 'on the job'

Congratulations on finishing your classwork - now into the big world.

I welcome any ideas on what would help you stay informed, as you progress your careers.

Feel free to leave a note in the comments.

Great Visuals + Stats from Hubspot

Transform Your Marketing

View more presentations from HubSpot Internet Marketing

Think Tank Assignment

I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here Your free pass code = MBA.

Details and info are on the blog.

The assignment - choose one of the 5 topics to explore and comment on:

1. Reputation Management + Klout by ReviewPro
2. Dynamically Delivered, personalized content by Avvio
3. Mobile + Social + Augmented Reality = new luxury experience
4. Virtual Walk Throughs - by Trekwireless
5. Tablets/iPads and Future Services by SmartStay

Your analysis on a Slideshare - please post by April 17 - 9 PM

• What will be the impact on customer service expectations of the capabilities presented
• What types of hospitality operations will benefit + how
• What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities
• How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage
• What impressed you the most about the particular topic that you selected.

Please tag your Slideshare

DDiH, Thaink Tank 2011, EMC MBA, Oneglobe

Upload your Slideshare into your blog - use the same tags

Tweet your blog post - use #DDIH to tag

Bonus points for live blogging or Tweeting from the session.

Gmail Motion - Real or Not

Some Examples for Class Review

Social Rewards + Social Network - Top Guest + Instagram

Social Network + OTA - Expedia + Facebook

1. What customer groups - communities of interest are being targeted

2. What actions are being provoked

3. Are the incentives appropriate

4. Will these campaigns work - yes, why - no, why not

5. Do commercial campaigns change the essential nature of the social network used.

Pot you insights in your blog...teamwork is fine, cross post

The Last Class Assignment.....A Knowledge Recap

...and one more presentation tool!

Use a SlideRocket presentation - there is a free version - create a personal recap:

• The concepts that you have explored since since the beginning of the Digital Marketing course
• Which concept/tool/insight had the greatest impact for you
• Which concept/tool will NOT be useful, in your opinion.

Please post by April 3, 9 PM.

Enjoy your seminars in Brussels.

Think Tank - choose your date + sign up here. The Digital Development in Hospitality Blog...to keep you up to date, after CMH.

There will be a think Tank Recap assignment - instead of a final exam.

Manage, Monitor, Analyze - SM Tools

With the overwhelming nature of social media...comes a huge array of tools. A review of the top 5 here.

You already know Seesmic - a write-once-post-everywhere tool. My clients use HootSuite - also very well known.

A great Twitter Tool directory...here.