digital marketing MBA 2010-11: February 2011

Tuesday, February 8, 2011

Think Tank Dates - April 15 + 16

Topics:

A one day long think tank to introduce participants to the latest web tools + discuss:

Impact of Hotel review sites on search engine visibility
Dynamically delivered offers – personalization of site content
Augmented Reality + Mobile Apps = the new luxury service expectations
iPad Apps innovations for meeting planners
Social Media Influencers as the new VIPs – Klout + ReviewPro

Outcomes::

Participants will preview and discuss emerging web based applications and services that will impact guests expectations, hoteliers’ skills and industry operations.

Participants should feel ‘wowed’, intellectually stimulated and better prepared
for career progress.

The sessions are NOT tech talks ro sales demos. Services presented should support overall concepts
and industry challenges.

Topics + Invited Theme Leaders:

SmartStay for iPhone, iPad – Tom O’Rourke, O’Rourke Hospitality
Dynamically Delivered Content Sense Personalized WebAds - http://www.avvio.com/
Yannis Anastasakis, VP Business Development EMEA
Augmented Reality + Luxe – Macha Belkov Oneglobe Network
Review Pro CEO RJ Friedlander

Participants:

May choose attending either Friday or Saturday.

07022011

Tools - Twitter Management + Personal Dashboard

Timing is everything....a Twitter tool to maximize RTs + replys...Olark

Personal homepage...integrates the various media you are using...is this the CV of the future?

One that I like.

Check In to Save - Mobile Social Rewards

Some short, in class research...

Here is an example of Aloft Hotel Bar's use of Social Rewards via mobile....and a travel press mention here

Research - which bars, hotels or restaurants conducting similar promotions in Europe - France?

Take screenshots
Predict success - long term + short term
Support your argument

Class Discussion Feb 9 - New Breed of VIPs

A quote from an article in The Wall Street Journal Europe

So much for wealth, looks or talent. Today, a new generation of VIPs is cultivating coolness through the world of social media. Here, ordinary folks can become "influential" overnight depending on the number and kinds of people who follow them on Twitter or comment on their Facebook pages

The discussion questions:

1. Do 'Social Celebraties' devalue or augment the concept of VIP?

2. Do 'Social Celebrities' fit in a hotel's media/marketng plan? Where, how?

3. Are Social Rewards a fad or new CRM/loyalty approaches?

4. What are the risks involved in using 'Social Celebraties as brand advocates?

A news release from Starwood - target = competitors loyal guests.

Choose 1 - have your group present both pro + con of the question - post an outline of your answer in 1 blog, then cross link.

Wednesday, February 2, 2011

Links from Feb 2 class

Marginize

Amazing...Google Art Project

Just for fun....Wordle

Social Monitoring Tool Survey

Please select the tool that you would buy...Click here to take survey

Tuesday, February 1, 2011

A study on Groupon.com

Groupon Business Model

A study on Groupon.com

View more presentations from Vinny Wu.

Groupon vs. Google Offers

Groupon is widely known + widely used....but is it good for YOUR business?

Google tried to buy Groupon for 6 Billion dollars, but was refused. So they create Google Offers...an example here. News article here.

The question - should hotels use Google Offers?

Yes, why
No, why not

Class Exercise February 2 = Measuring Social Influence

Influence Marketing is a hot topic...but how can hotel marketers effectively use social influence?

The linked article lists 5 tools to measure social influence. Each team will examine 1 tool and 'influence' the class to buy their specific tool for use in a hotel.

Be sure to use in your pitch