The Last Class Assignment.....A Knowledge Recap

...and one more presentation tool!

Use a SlideRocket presentation - there is a free version - create a personal recap:

• The concepts that you have explored since since the beginning of the Digital Marketing course
• Which concept/tool/insight had the greatest impact for you
• Which concept/tool will NOT be useful, in your opinion.

Please post by April 3, 9 PM.

Enjoy your seminars in Brussels.

Think Tank - choose your date + sign up here. The Digital Development in Hospitality Blog...to keep you up to date, after CMH.

There will be a think Tank Recap assignment - instead of a final exam.

Manage, Monitor, Analyze - SM Tools

With the overwhelming nature of social media...comes a huge array of tools. A review of the top 5 here.

You already know Seesmic - a write-once-post-everywhere tool. My clients use HootSuite - also very well known.

A great Twitter Tool directory...here.

Social Media ROI

Please view the slideshow...class discussion questions:

1. What is meant by 'Social Media is not free'?

2. In addition to rooms bookings, what measurements would be effective for hotels?

3. How should a hotel, with limited resources, decide what SM efforts to make?

4. What role does SM play in offering customer services?

Social Media is Dead. Long Live Social Media ROI

View more presentations from Stefanos Karagos

Facebook on Phones + Delta Facebook Check In

From the Delta Airlines blog....

Delta Airlines is the first to announce a checkin counter on Facebook...others sure to follow soon.

Another step for fully integrated mobile services... Facebook on your phone...just released at the Mobile Expo in Madrid. More info here.

March 31 Gathering 10 AM - Prep for Next Jobs

• For those who have asked - and are interested - we will get together Thursday, March 31 at 10 AM, at school - Salle to be posted.
• The gathering is completely voluntary.

What we will discuss:

• How to understand what qualifications will be needed for future jobs, e.g. Social Media Managers, Mobile Marketing specialists
• How to 'collect' those qualifications while still in school
• How to attract companies/opportunities that may not yet exist

Outcome:

• Clear steps that you can use to help get future jobs, in these new areas of expertise.

Mobile Marketing

Mobile is king - hotels are increasingly finding ways to reach guests, deliver services, cross promote + more using mobile capabilities.

An example from IHG

Assignment for next week...please post by Sunday 9 PM:

Find 2 examples of Local+Social+Mobile - 1 from hospitality; 1 from another industry

• What are the objectives of each campaign
• What social tools are used in each campaign
• How will the results be measured
• Which one do you think is 'smarter', please explain why

Rate Mobile Services Ideas

Please review ALL MBA student ideas - Group A + B - and choose the one you think should be shared at the Think Tank.

Click here to take survey

Group B Blog - each person's blog is linked there.

Please complete the survey by Thursday 9 PM.

Criteria:

• Truly Innovative - new, not just the 'mobilization' of existing services
• Resonates with user - creates an advantage that is useful
• Improves the Travel experience - makes it easier
• Will delight the user - makes it more fun, enjoyable

Thank you.

Mid Term Questions - Influence Marketing

Please use http://issuu.com/ and post the answers to the following questions in your blog. This exam should take 1 hour + 15 minutes.

1. In YOUR own words, what is the difference between traditional word-of-mouth marketing and Influence Marketing?

2. Post a link to the article you read, in addition to the Slideshare. Higilight the key quote. How did the article expand your understanding of the assigned presentation? Support - contradict? Please be specific.

3. What is the relationship between communities and your social brand - give your insights for Slide 23.

4. What is the relationship between Klout scores and Influence Marketing? Is a Klout score meaningful?

5. Choose one of the two hotels below:

• Create a SIM action plan
• C;early state your objectives
• Select at least 3 Social Media as tactics (no points for Facebook)
• Show how the selected Social Media have synergies
• Explain why you selected these specific media
• How will you measure the results of the Influence Marketing

Hotel 1 - Aloft Brussels

Hotel 2 - Missoni

Questions 1 thru 4, 15 points each. Question 5 = 40 points.

Influence Marketing - Slideshare prep for Wednesday mid term

In addition to reviewing the Slideshare below...you will need to read at least ONE ARTICLE of your choice to have a more complete picture of this new field.

Social Influence Marketing Trends for 2010

View more presentations from Shiv Singh

Be prepared to create a SIM Action Plan as part of the mid term.

Google Places + Reviews + Klout Scores

For our class discussion on Wednesday - please read + understanding the following concepts

Google Places + Hotel SEO

Klout scores and hotel reservations - Klout scores in Hotel reviews

Please prepare an answer and post in your blog for class:

• How can a hotel use Klout scores to improve customer communications?

The mid term exam will be next week - the focus will be:

• Influence Marketing
• Google Places + localized search

Wednesday March 2 - online exercise

In anticipation of the Digital Development in Hospitality Think Tank, you can spend today's class time on a presentation that explores new services, that can be delivered digitally.

Explore - what will delight today's customers who are mobile lifestyle travellers?

The exercise is:

• create a service that will dazzle your hotel guests
• you can partner with ANY type of provider - music, film, location based services, etc.
• the service MUST be delivered digitally...Smartphone, internet, hotel TV, etc.

1. Imagine the service

2. Research if any company (hotel or not) has created such a service

Example - Louis Vuitton's moble app - Amble

3. Develop a PPT - be sure to include your name + MBA CMH

4. Post the PPT in Slideshare

5, Tag the Slideshare = DDiH, Think Tank 2011, CMH Oneglobe, hotel think tank

6. Embed the Slideshare in your blog

7. Use the same tags in your blog

8. Use Twitter to tweet out your blog post

OK, I look forward to your ideas and Slideshare presentations....I will be online from 11 AM Paris time on www.join.me....questions, comments, ideas...all are welcome.