Some Examples for Class Review

Social Rewards + Social Network - Top Guest + Instagram

Social Network + OTA - Expedia + Facebook

1. What customer groups - communities of interest are being targeted

2. What actions are being provoked

3. Are the incentives appropriate

4. Will these campaigns work - yes, why - no, why not

5. Do commercial campaigns change the essential nature of the social network used.

Pot you insights in your blog...teamwork is fine, cross post