Wednesday, April 6, 2011

Ideas - for keeping informed - while 'on the job'

Congratulations on finishing your classwork - now into the big world.

I welcome any ideas on what would help you stay informed, as you progress your careers.

Feel free to leave a note in the comments.


Tuesday, April 5, 2011

Great Visuals + Stats from Hubspot

Think Tank Assignment

I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here Your free pass code = MBA.

Details and info are on the blog.

The assignment - choose one of the 5 topics to explore and comment on:
  1. Reputation Management + Klout by ReviewPro
  2. Dynamically Delivered, personalized content by Avvio
  3. Mobile + Social + Augmented Reality = new luxury experience
  4. Virtual Walk Throughs - by Trekwireless
  5. Tablets/iPads and Future Services by SmartStay
Your analysis on a Slideshare - please post by April 17 - 9 PM
  • What will be the impact on customer service expectations of the capabilities presented
  • What types of hospitality operations will benefit + how
  • What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities
  • How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage
  • What impressed you the most about the particular topic that you selected.
Please tag your Slideshare
DDiH, Thaink Tank 2011, EMC MBA, Oneglobe
Upload your Slideshare into your blog - use the same tags
Tweet your blog post - use #DDIH to tag

Bonus points for live blogging or Tweeting from the session.




Gmail Motion - Real or Not

Some Examples for Class Review

Social Rewards + Social Network - Top Guest + Instagram

Social Network + OTA - Expedia + Facebook

1. What customer groups - communities of interest are being targeted

2. What actions are being provoked

3. Are the incentives appropriate

4. Will these campaigns work - yes, why - no, why not

5. Do commercial campaigns change the essential nature of the social network used.

Pot you insights in your blog...teamwork is fine, cross post