Tuesday, January 4, 2011

Class Assignment - Jan 5



Class assignment - use Prezi + post in your blog

1. Choose a hotel

2. Locate 4 different review sources – take screen shots

3. Analysis – what impression on guests do the review create

4. Create a plan - detail
  • How you would use the review comments for customer engagement
  • How you would capitalize on positive impression
  • How you would correct negative impression of the hotel

Review sites - comment locations
  • Trip Advisor
  • Google Places
  • Facebook Places
  • Qype
  • Yelp
  • Trusted Places
Foursquare
Gowalla

Monitoring Tools





2 comments:

  1. Here is my work
    http://sp-digitalmarketing.blogspot.com/2011/01/hotel-le-meurice-5-star-reviews-and.html

    ReplyDelete
  2. i observe that this is a very good blog for digital marketing. Digital Marketingis the new concept of marketing.

    ReplyDelete