Determine if a hotel is maximizing its 3rd party listings - or competing.
1. Use screenshots on a PPT - annotated - to document your work.
2. Choose a hotel by brand name - I recommend an independent hotel
3. Conduct several searches in Google/Bing - by brand name, brand + location, hotel type + localization
4. What were the results? Was the hotel 1st on page 1, ahead of 3rd parties? Was the hotel visible on maps - in search results?
5. 3rd party analysis - look through your hotel's listings - is the text the same? Photos?
6. How does the hotel's own site differentiate from 3rd party sites? Text, offers, info?
7. Conclusions - what steps should the hotel take to:
- Make better use of its own website
- Maximize listings in 3rd parties
8. Go to Slideshare - you will have to register, but it is free
- Upload your PPT - sometimes this takes a few minutes
- Then embed the Slideshare in your blog
Congratulations - now you are published!
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