A quote from an article in The Wall Street Journal Europe
So much for wealth, looks or talent. Today, a new generation of VIPs is cultivating coolness through the world of social media. Here, ordinary folks can become "influential" overnight depending on the number and kinds of people who follow them on Twitter or comment on their Facebook pages
The discussion questions:
1. Do 'Social Celebraties' devalue or augment the concept of VIP?
2. Do 'Social Celebrities' fit in a hotel's media/marketng plan? Where, how?
3. Are Social Rewards a fad or new CRM/loyalty approaches?
4. What are the risks involved in using 'Social Celebraties as brand advocates?
A news release from Starwood - target = competitors loyal guests.
Choose 1 - have your group present both pro + con of the question - post an outline of your answer in 1 blog, then cross link.
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