Influence Marketing is a hot topic...but how can hotel marketers effectively use social influence?
The linked article lists 5 tools to measure social influence. Each team will examine 1 tool and 'influence' the class to buy their specific tool for use in a hotel.
Be sure to use in your pitch
- How the tool can be used to increase brand awareness
- How the hotel can be used to create service differentiation - for influencers
- How the tool can be used to impact revenue
- Why this tool is better than others, mentioned in the article
You have 30 minutes to prepare - the class will select which tool to 'buy' based on your pitch.
Put you pitch out in your blogs.
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