Mobile is king - hotels are increasingly finding ways to reach guests, deliver services, cross promote + more using mobile capabilities.
An example from IHG
Assignment for next week...please post by Sunday 9 PM:
Find 2 examples of Local+Social+Mobile - 1 from hospitality; 1 from another industry
- What are the objectives of each campaign
- What social tools are used in each campaign
- How will the results be measured
- Which one do you think is 'smarter', please explain why
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